Project Tour
Design as Catalyst

  • What this is

    Project Tours give a look inside projects with tours led by the designers who created them.

  • When & Where

    • Sep 9: 3-3:45pm

  • Tags

    Design = Activism, Equity
    Discipline Urban, Sustainability, Architecture, Landscape
Project Tour
Design as Catalyst

Join us for this virtual presentation on design to cultivate civic engagement where social responsibility is at the core for social equity in the commitment to underserved outreach communities. CROStudio will show architectural projects characterized by an approach of sustained inclusion, framed to offer propositions formed out of our culture's fluid and messy challenges, creating a sense of responsibility to engage with and to contribute to.

The first half of the talk will show the social outreach work that Tijuana Inovadora and Tico Orozco are coordinating through the activities of the library. The second half will take place at the Tijuana CROstudio home/office on the U.S./Mexico border, sharing two architectural design community outreach projects: one with INFONAVIT, the national housing institute, and the second Seguro Popular, the state social health services, sharing the potential to organize civic engagements and re-imagine the everyday challenges of urban life.

Part of this presentation will be in English and part will be presented in Spanish.

Tap the image to watch the video

About the host

CROstudio and Casa de las ideas / Tijuana Innovadora

Adriana Cuellar

Adriana Cuellar received her Bachelor of Architecture from Cal Poly San Luis Obispo and holds a Masters in Design Studies from Harvard University Graduate School of Design, where she won the Annual Award for Excellence in Housing Design. She is a recipient of the Rome Prize Fellowship in Design by the American Academy in Rome in 2006-2007. Adriana is currently Adjunct Assistant Professor at the University of San Diego. She has been a critic, invited lecturer, and has taught at various universities in the United States, México, and Italy. For several years, she co-founded and co-directed the Rome study abroad program at The New School of Architecture and Design.

Marcel Sanchez

Marcel Sanchez received his Bachelor of Architecture from Iberoamerican University in México and a Master in Architecture from the University of California, Los Angeles, where he was awarded the Director’s Scholarship Award. He is a recipient of the Rome Prize Fellowship in Architecture by the American Academy in Rome in 2018-2019. He is Professor at Woodbury University San Diego, has been a critic, invited lecturer, and has taught at various universities in the United States, México, Australia, China, and Italy. He also co-founded and co-directed the Rome study abroad program at The New School of Architecture and Design. For several years he participated in a wide-range of urban studies along the México/U.S. border with San Diego State University, University of California San Diego, Colef-College of the Northern Border, the Municipal Planning Institute of Tijuana, and the San Diego Association of Governments.