Talk + Panel
Seeing ICA: From Vision to Visual Identity

  • What this is

    Conversations that highlight how design shapes the region, with opportunities to learn from designers firsthand.

  • When & Where

    All week

  • Tags

    Design = Transformation
    Discipline Graphic
Talk + Panel
Seeing ICA: From Vision to Visual Identity

How does an ambitious idea turn into an evocative narrative and brand identity – one that elevates a new organization to the international stage of contemporary art?

The Institute of Contemporary Art, San Diego (ICA) Strategy and Public Relations Consultant Brent Foster Jones, and MiresBall principal and Creative Director John Ball will discuss the journey to bring two arts venues together as one brand. See the process unfold, from defining the vision and developing the visual identity to bringing it all together to tell the story and highlight San Diego as an arts destination.

Attendees are encouraged to visit the ICA to experience first-hand its “living laboratory of art and ideas.” During San Diego Design Week, the North (Encinitas) campus will be hosting the Torres Martinez Desert Cahuilla Indian Tribal Community in partnership with Hans Baumann and artist-in-residence Christine Howard Sandoval.

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About the hosts


One of San Diego’s leading design firms, MiresBall provides trusted creative expertise drawn from 30+ years of work with global icons.

ICA San Diego

The Institute of Contemporary Art (ICA), San Diego presents experimental art and learning with a mission to question everything. A platform and a living laboratory of art and ideas, the ICA aspires to surprise, excite, and challenge every assumption. The ICA will be everywhere and for everyone—a welcoming, safe, and accessible space for the public to gather, question, learn, and shape the future.