Talk + Panel
Sparking delight with language: The craft of product content design

  • What this is

    Conversations that highlight how design shapes the region, with opportunities to learn from designers firsthand.

  • When & Where

    • Sep 9: 10-10:45am

  • Tags

    Design = Transformation
    Discipline Product, Technology, Experience
Talk + Panel
Sparking delight with language: The craft of product content design

Content design is a form of design where words are the medium. Words have the power to explain ideas, encourage action, and create moods. In this session Intuit content designers share experience from the product field widely, and at Intuit specifically, with a focus on how content can create moments of delight.

Hear about how style guides can create consistency and how the role of content designer sometimes transcends words. See examples of work in action and learn to use the power of tools like voice, tone, and design thinking to create impactful, transformative conversations, in products and beyond.

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About the host

Julia Falkowski + Patricia Swesey / Intuit

Julia Falkowski and Patricia Swesey are content designers at Intuit. Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We serve consumers, small businesses and the self-employed and work with a range of partners to solve our customers’ most pressing problems. Our products, including TurboTax, QuickBooks and Mint, help our customers around the world make more money, with the least amount of work, while having complete confidence in their actions and decisions.